By Sarah Kloth
Let’s talk about the heartbeat of any successful book launch—getting reviews. For self-published authors, reviews are the golden key that unlocks credibility, drives reader interest, and attracts visibility in an industry where the big players often dominate. Here’s how to get reviews that not only build credibility but can also genuinely help you find and grow your readership.
1. Start with Your Inner Circle (And Branch Out!)
Begin by asking those in your network—friends, family, and supportive colleagues. But don’t stop there; reach out to acquaintances, too. These initial reviews on Amazon, Goodreads, and other platforms can provide a strong foundation, setting up your book for potential readers who want to know if it’s worth the investment.
2. Leverage Book Bloggers and Influencers
Book bloggers and influencers are influential voices that readers trust. Start with a list of bloggers who cover your genre, and take time to read their review guidelines, if posted. When you reach out, make your request personal and professional. A polite email explaining why they’d love your book, and why their perspective matters, can be very effective. And don’t be afraid to follow up once—but do keep it courteous!
3. Tap into Indie Review Sites and Publications
There are platforms, like Shelf Unbound, that specialize in discovering and promoting indie and self-published books. Submitting your book to publications like ours is an investment in credibility—winning an award or getting featured is a glowing recommendation for future readers. Look for publications that have a history of covering indie work, and submit with confidence.
4. Organize an ARC Campaign
If you’re unfamiliar, an ARC (Advanced Reader Copy) campaign allows early readers to review your book before it’s officially released. You can distribute ARCs to a curated list of reviewers through email or use services like NetGalley, where readers actively seek out new books to review. Make sure to send out ARCs at least a month before publication to give reviewers enough time.
5. Embrace Goodreads
Goodreads is a haven for avid readers. Set up an author profile, add your book, and participate in groups related to your genre. Engaging genuinely with readers can lead to reviews over time. Hosting a giveaway is also a way to drive engagement and visibility, as readers who win may feel encouraged to review your book.
6. Utilize Social Media and Book Hashtags
Don’t underestimate the power of social media. Bookstagram (the book community on Instagram) and BookTok (on TikTok) are buzzing with readers who love to share reviews and recommendations. Use popular hashtags like #bookreview, #indieauthor, or #selfpublished to attract reviewers. Offer a few free copies in exchange for an honest review and use your social platforms to keep the buzz going.
7. Follow Up with Readers and Reviewers
If someone mentioned they’d review your book but hasn’t yet, a polite follow-up can remind them. Make it easy for them by including direct links to review platforms. Remember, persistence pays off, but make sure to remain considerate and respectful of their time.
8. Remember, Reviews Aren’t Just Numbers
In the end, remember that reviews are about more than the star rating. They’re an opportunity to connect with your readers, improve your craft, and create a relationship with people who support your work. Take them to heart, and don’t be afraid to reach out to ask for the feedback that can take your book to the next level.
So, go out there with confidence. Your book deserves to be read, reviewed, and appreciated. Happy review hunting!
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Check out the the December / January 2024 Issue: Indie Award Winners.